To B-ad
or not too bad?
B-ad Agency is a genuinely 360° international communication and marketing agency. The agency was founded in 2010 in Annecy, France and is home to 12 B-ad talents.
Recognized for our approach combining strategy and creativity, we support our clients by providing them unrivaled care and a long-term vision.
We help brands highlight their difference and we are unabashedly guilty of creating addiction in our clients.
How do we do it?
*Sagacious, adj.
A sagacious person is particularly capable of farsighted penetration and judgment. The sagacious person indicates acute discernment and acumen by taking into account all the angles of a given situation.
Audacious, cheeky, sagacious* and that’s for your own good.
- B-ad Création.
Great ideas that serve astute strategies brought to life thanks to exemplary execution, that even big agencies envy.
- B-ad Emotion.
Limitless dedication to ensure our clients’ success thanks to our core values of trust, honesty and sincerity.
- B-ad Addiction.
Finding that win-win groove, as if we were part of your team, by building a durable and loyal relationship.
- B-ad Modesty.
#malarkey
Often irreverent,
but never irrelevant.
Strategy
Stay on track.
Branding
I brand, you brand,
we all brand for, branding!
ATL, BTL and TTL campaigns
They spilled
the beans.
Digital activation
You don’t need a cat video to engage.
On the pharma drip.
As pharma experts, in particular OTC drugs, we are perfectly aware of the industry’s specific codes and usages. We have had our hands in the launching and development of several international brands.
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There ain’t no elephant in the room here!We stay creative, even with not-so-glamorous topics. Got hemorrhoids or fungus? We love talking about things we never talk about! |
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Recognized expertiseAwarded the EMPREINTES DE LA SANTÉ CRÉATIVE prize for our Audispray campaign. |
What are your symptoms?
Sell-In / Sell-out: We implement efficient and astute actions and tools.
#healthcaremarketing
There ain’t no elephant in the room here!
We stay creative, even with not-so-glamorous topics. Got hemorrhoids or fungus? We love talking about things we never talk about!
#bringiton
Posology
We distribute the right dosage, combining insights, regulations and impact!
Recognized expertise
Awarded the EMPREINTES DE LA SANTÉ CRÉATIVE prize for our Audispray campaign.
Communication without prescription 
Our addicts.
Put a twinkle in your eyes!
They are gossiping about us: All that gossip!
What makes Excilor ‘B-addicted’ is the complete dedication to our business, truly as an extension of our internal teams.
Mark Berkhout
International Marketing Director, Excilor
Benjamin Tillier
CEO of Exaller
Ilse Jansen Hendriks
International Marketing and Registration Director,
Vemedia
They are gossiping about us: All that gossip!
What makes Excilor ‘B-addicted’ is the complete dedication to our business, truly as an extension of our internal teams.
Mark Berkhout
International Marketing Director, Excilor
Benjamin Tillier
CEO of Exaller
Ilse Jansen Hendriks
International Marketing and Registration Director, Vemedia
Who’s B-ad?
Caroline ORTIZ
CO-FOUNDER
SENIOR ACCOUNT MANAGER
Gil FAUCHE
CO-FOUNDER
CREATIVE DIRECTOR
Magali VANHELMON
ARTWORK MANAGER
Coralie LEGALLOIS
JUNIOR ACCOUNT MANAGER
Océane LEMINEUR
ACCOUNT MANAGER ASSISTANT
Déborah FORSANS
ACCOUNT MANAGER
Eric DEGAS
GRAPHIC & MOTION DESIGNER
Lucas OMNES
GRAPHIC & MOTION DESIGNER
Héloïse CARTIER
GRAPHIC DESIGNER
Vincent AVARGUES
GRAPHIC DESIGNER
Marine TUYTENS
SOCIAL MEDIA MANAGER
Willy FONTUGNE
DIGITAL ACCOUNT MANAGER
Caroline ORTIZ
CO-FOUNDER
SENIOR ACCOUNT MANAGER
Gil FAUCHE
CO-FOUNDER
CREATIVE DIRECTOR
Magali VANHELMON
ARTWORK MANAGER
Coralie LEGALLOIS
JUNIOR ACCOUNT MANAGER
Océane LEMINEUR
ACCOUNT MANAGER ASSISTANT
Déborah FORSANS
ACCOUNT MANAGER
Eric DEGAS
GRAPHIC & MOTION DESIGNER
Lucas OMNES
GRAPHIC & MOTION DESIGNER
Héloïse CARTIER
GRAPHIC DESIGNER
Vincent AVARGUES
GRAPHIC DESIGNER
Marine TUYTENS
SOCIAL MEDIA MANAGER
Willy FONTUGNE
DIGITAL ACCOUNT MANAGER
Let’s do brunch!
OK, BUT I’M ON A
NO-GLUTEN DIET
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