I have been working with Caroline, Gil and the B-ad team since 2010 to build several European consumer health brands. What makes them unique is their ability to develop highly creative and impactful packaging designs and advertising campaigns that are fully on-track with the briefing and strategic objectives. In addition, they have unparalleled know-how of the complex and often country specific regulations that need to be taken into consideration in our industry. It’s a very entrepreneurial agency who’s always there to help its clients whenever and whatever it takes. It’s no surprise that companies who start working with B-ad, remain long term clients even when brand managers are changing. Sincerely, I’ve never heard someone saying a bad word about B-ad !