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Homepage

Our beliefs

Our expertise

Our references

Who’s B-ad?

Contact

Facebook      Instagram      Linkedin

Want to
contact us?

 

Got a project? Want to join our team? Just want to connect? Whatever it is, leave us your message!

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Duocité B
8 Allée de la Mandallaz
74370 Metz-Tessy
Annecy – France

Facebook      Instagram      Linkedin

Want to
contact us?

Got a project? Want to join our team? Just want to connect? Whatever it is, leave us your message!

Duocité B
8 Allée de la Mandallaz
74370 Metz-Tessy
Annecy – France

Facebook      Instagram      Linkedin

The

positive
addiction

FR  I  EN

Fresh
& B-adass News

March 2023
During the 32nd edition of the Festival of Health Communication, our campaign “ Excilor Forte Disco” was again rewarded with the SILVER prize category “Consumer products and services”.
Proud and infinitely honored to be able to offer this campaign its second award.

To B-ad
or not too bad?

B-ad Agency is a genuinely 360° international communication and marketing agency. The agency was founded in 2010 in Annecy, France and is home to 12 B-ad talents.

Recognized for our approach combining strategy and creativity, we support our clients by providing them unrivaled care and a long-term vision. 

We help brands highlight their difference and we are unabashedly guilty of creating addiction in our clients.

How do we do it?

*Sagacious, adj.
A sagacious person is particularly capable of farsighted penetration and judgment. The sagacious person indicates acute discernment and acumen by taking into account all the angles of a given situation.

Audacious, cheeky, sagacious* and that’s for your own good.

  • B-ad Création.
    Great ideas that serve astute strategies brought to life thanks to exemplary execution, that even big agencies envy.
  • B-ad Emotion.
    Limitless dedication to ensure our clients’ success thanks to our core values of trust, honesty and sincerity.
  • B-ad Addiction.
    Finding that win-win groove, as if we were part of your team, by building a durable and loyal relationship.
  • B-ad Modesty.
    #malarkey

Often irreverent,
but never irrelevant.

Document sans nom
Strategy

Stay on track.

Branding

I brand, you brand,
we all brand for, branding!

ATL, BTL and TTL campaigns

They spilled
the beans.

Digital activation

You don’t need a cat video to engage.

On the
pharma drip.

As pharma experts, in particular OTC drugs, we are perfectly aware of the industry’s specific codes and usages. We have had our hands in the launching and development of several international brands.

 

What are your symptoms?

Sell-In / Sell-out: We implement efficient and astute actions and tools.
#healthcaremarketing

There ain’t no elephant
in the room here!

We stay creative, even with not-so-glamorous topics. Got hemorrhoids or fungus? We love talking about things we never talk about!
#bringiton
Posology

We distribute the right dosage, combining insights, regulations and impact!

Recognized expertise

Awarded the Empreintes of creative health prize for our campaigns Audispray – Le Musée and Excilor Forte – Disco.

 

 

 

 

What are your symptoms?

Sell-In / Sell-out: We implement efficient and astute actions and tools.
#healthcaremarketing

 

There ain’t no elephant in the room here!

We stay creative, even with not-so-glamorous topics. Got hemorrhoids or fungus? We love talking about things we never talk about!
#bringiton

Posology

We distribute the right dosage, combining insights, regulations and impact!

Recognized expertise

Awarded the Empreintes of creative health prize for our campaigns Audispray – Le Musée and Excilor Forte – Disco.

Communication without prescription  

Our addicts.

Put a twinkle in your eyes!

They are gossiping about us: All that gossip!

I have been working with Caroline, Gil and the B -ad team since 2010 to build several European consumer health brands. What makes them unique is their ability to develop highly creative and impactful packaging designs and advertising campaigns that are fully on -track with the briefing and strategic objectives. In addition, they have unparalleled know -how of the complex and often country specific regulations that need to be taken into consideration in our industry. It ’s a very entrepreneurial agency who ’s always there to help its clients whenever and whatever it takes. It ’s no surprise that companies who start working with B -ad, remain long term clients even when brand managers are changing. Sincerely, I ’ve never heard someone saying a bad word about B -ad !
Mike Van Ganse
CEO of Oystershell
I have been working with Caroline, Gil and the B-ad team since 2010 to build several European consumer health brands. What makes them unique is their ability to develop highly creative and impactful packaging designs and advertising campaigns that are fully on-track with the briefing and strategic objectives. In addition, they have unparalleled know-how of the complex and often country specific regulations that need to be taken into consideration in our industry. It’s a very entrepreneurial agency who’s always there to help its clients whenever and whatever it takes. It’s no surprise that companies who start working with B-ad, remain long term clients even when brand managers are changing. Sincerely, I’ve never heard someone saying a bad word about B-ad !
Mike Van Ganse
CEO of Oystershell
Depuis 2016, j ’ai eu l ’opportunité et le plaisir de travailler avec l ’agence B -AD à de nombreuses reprises sur des thèmes aussi variés que le rebranding complet de notre marque phare Audispray ou la définition et mise en œuvre d ’une stratégie social media. Au -delà d ’un professionnalisme indiscutable et d ’un travail de grande qualité, l ’agence B -AD se différencie par son talent créatif , sa réactivité et les relations à la fois constructives et conviviales qu ’elle entretient avec ses clients. Un grand merci à l ’équipe !
Benjamin Rousselot
Vice-President, European Health Corporation SA
Depuis 2016, j’ai eu l’opportunité et le plaisir de travailler avec l’agence B-AD à de nombreuses reprises sur des thèmes aussi variés que le rebranding complet de notre marque phare Audispray ou la définition et mise en œuvre d’une stratégie social media. Au-delà d’un professionnalisme indiscutable et d’un travail de grande qualité, l’agence B-AD se différencie par son talent créatif, sa réactivité et les relations à la fois constructives et conviviales qu’elle entretient avec ses clients. Un grand merci à l’équipe !
Benjamin Rousselot
Vice-President, European Health Corporation SA
This unique collaboration has enabled the brand to more than double in the past years, with focus on more than 9 new product launches, extending our business geographically within Europe and to different continents and continuing to strengthen the core brand, in a balanced off -line/online activation mix. Our cooperation has led to winning multiple industry innovation prizes and creative campaign nominations. What makes Excilor ‘B-addicted’ is the complete dedication to our business, truly as an extension of our internal teams.
Mark Berkhout
International Marketing Director, Excilor
This unique collaboration has enabled the brand to more than double in the past years, with focus on more than 9 new product launches, extending our business geographically within Europe and to different continents and continuing to strengthen the core brand, in a balanced off-line/online activation mix. Our cooperation has led to winning multiple industry innovation prizes and creative campaign nominations. What makes Excilor ‘B-addicted’ is the complete dedication to our business, truly as an extension of our internal teams.
Mark Berkhout
International Marketing Director, Excilor
Over the years, B-ad has become a true partner for my company. They have assisted us in our development and have constantly adapted to our marketing and operational needs. Excellent reactivity, quality of work and professionalism. I can only recommend them.
Benjamin Tillier
CEO of Exaller
Over the years, B-ad has become a true partner for my company. They have assisted us in our development and have constantly adapted to our marketing and operational needs. Excellent reactivity, quality of work and professionalism. I can only recommend them.
Benjamin Tillier
CEO of Exaller
From the start of each project B -ad keep asking questions in order to understand fully the objective and the consumer needs. B -ad always present fresh and clever proposals and also great ideas which are unexpected. It ’s the 200% dedicated company just doing every time a fabulous job and on which we can always count 24/24.
Ilse Jansen Hendriks
International Marketing and Registration Director, Vemedia
From the start of each project B-ad keep asking questions in order to understand fully the objective and the consumer needs. B-ad always present fresh and clever proposals and also great ideas which are unexpected. It’s the 200% dedicated company just doing every time a fabulous job and on which we can always count 24/24.
Ilse Jansen Hendriks
International Marketing and Registration Director, Vemedia

Who’s B-ad?

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